The target of the project are citizens over 18 who live in the surrounding metropolitan municipalities, particularly in high-density cities with over 20,000 inhabitants.

Within the public pays special attention to young people (up to 35) regular users of the Internet, which have not implemented as a personal habit waste separation at home, despite being informed about the collection and sustainable management of resources.

The actions are intended HEART Project Life this public, individually or collectively, without excluding other groups.