LAUNCH CAMPAIGN - KICK OFF (ACTION F4)

The launch of the campaign takes place in the first act of road or street marketing , seminar on "Waste and communication" and the meeting COMUNICOR. Here, more than a hundred experts in waste and communication together to share experiences on environmental campaigns and behavior change towards waste.

CAMPAIGN CO communication (ACTION C1)

With most elements developed through the Internet to achieve maximum participation and "viral", while reducing the consumption and production of materials.

• Special events or street street marketing . The first of these, the Barcelona Half Marathon serves as a launch of the campaign.

• A micro -www.moviment r.cat and extensive use of social networks (Facebook, Twitter, YouTube) can be present where the target audience for the campaign moves.

In social networks are spreading especially those actions "viral" such as contests , popular characters that join the Movement R or other virus, such as the "Where are you packing".

• A mini-series and other digital videos to be broadcast on local television, the microsite, social networks, etc..

During the campaign is collaborating with other organizations to obtain the highest possible collaboration and dissemination, such as FICMA.

VISITS TO THE INSTALLATION OF METROPOLITAN WASTE TREATMENT AND RECOVERY (Action C2)

Visits to plants are instruments of training and communication of project objectives towards citizenship. Aimed at schools and different groups of adults. The tours are led by professional environmental education experts in waste.

The main objectives are to inform:

• The life cycle of waste.
• The consequences of his generation.
• The management and operation of the metropolitan treatment.

I train people in sustainable habits. visits are carried out with the support of various educational materials (files, maps, videos ...) are aimed at different audiences (academic, general and technical).

Talks, workshops and other training activities ON MANAGEMENT AND WASTE TREATMENT (ACTION C3)

With similar objectives visits, talks and workshops focusing on aspects of responsible consumption and awareness towards the need for separation and proper waste management. Led by professional environmental education experts in waste, and recipients can be schools, universities, and other professional groups.

The types of activities varies depending on the audience. As support material have been published guides and other audiovisual material.

PUBLICATION DATA Metropolitan Environmental

Annual publication of key data and waste water in the Barcelona metropolitan area.

DAYS, debates and seminars

Throughout the project held a workshop on Waste theme, Youth and Communication, project presentations in various conferences, seminars and meetings around a small format film to address issues.

EUROPEAN CLOSING TECHNICAL SEMINAR (ACTION F5)

Complementing the end of the project, closing the seminar brought together European experts in waste and communication. The objective was to present the main results and performance of project objectives and the first conclusions of fact. At the same time look to the future has led to progress in environmental communication and the use of social networks.